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digital marketing is a fast-paced, growing field that rewards those with multiple skill sets. here's how to enter the field, even without any experience.

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a digital marketing plan outlines owned, earned, and paid online marketing strategies to achieve business goals. learn how to craft an effective marketing plan in our guide.

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online shopping has become increasingly popular due to its availability and ease. as a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. digital marketing strategies for fashion and luxury brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

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